Nancy Jo
Scarborough
An artist website and online store for "hand and heart art": original paintings, digital watercolors, prints and small art books, presented with the same warmth as the work itself.
- Client
- Artist, North Carolina
- Sells
- Original art, prints and art books
- What we did
- Artist website and e-commerce store
- Live site
- nancyjoscarborough.com
Website preview
The brief
Nancy Jo has been making art for more than sixty years, from oils and acrylics to digital watercolors painted on her iPad. She needed a home online that tells her story and lets people take a piece of her work home.
Her collection changes from season to season, and it includes very different products: original paintings, small-format digital watercolor prints, and little art books with heartfelt messages. The site had to feel personal, sell all of it smoothly, and be easy to refresh as new work arrives.
What we built
The artist, front and center
A personal welcome on the homepage and a Meet Nancy section that shares how a childhood paint box started a lifelong love of color.
A store built for changing collections
New pieces can be added season by season, sorted into Books, Canvas and Digital Watercolor Artwork, with a price filter and size options from small prints to canvases.
A story behind every piece
Product pages carry Nancy's own words about each artwork, along with sizes and print details, so buyers connect with the piece before they buy it.
Gallery, collectors' words and contact
An art gallery slider, testimonials from people who own her work, a contact form and her Instagram, all on one page.
Inside the site
The results
A gallery that sells
Visitors can go from admiring a painting to buying a print or a book in a couple of clicks.
Easy to refresh
As her work changes with the seasons, new pieces and collections slot right into the store.
Her voice on every page
The soft, watercolor look and her own words make the site feel like a visit to her studio.
Ready to sell your art online?
We build artist websites and stores that feel as personal as the work. Tell us about yours and we'll come back with a plan and a quote.
